About Us

Super Impulse is committed to innovative toys, novelties and collectibles for kids and the young at heart.  We offer licensed and non-licensed products designed to elicit smiles.  Our products are both classic retro and trend-forward.  Creativity and innovation are at the heart of everything we produce – from authentic, miniature retro toys to the latest in pop-culture collectibles and more!

Spanning decades of awesome toys, we’ve got it all! Take a trip back in time with Super Impulse’s retro toys, throwbacks for grownups and the perfect collectibles for kids! Enjoy fully functional, miniature versions of iconic toys like Connect 4®, Monopoly®, Rubik’s Cube®, Hot Wheels®, Barbie®, Magic 8 Ball®, Lite Brite®, Stretch Armstrong®, Pac Man® and more!

Our award-winning brands include World’s Smallest®, Poptaters™, Micro Figures™, 3 Point Seven Five™, Minis-In-Minis™, Tiny Arcade®, and more!  Discover fan-favorite, pop-culture icons throughout many of our brands.

Whether it’s toys that adults remember from their childhoods or playthings that kids will recall fondly as adults, Super Impulse has “a little something” for everyone!

Waterfuls by Super Impulse
Big Wheels
Wooly Willy by Super Impulse
Tonka Front Loader by Super Impulse
My Little Pony